Woodberry Wine had an outstanding year in 2019, experiencing record sales and profitability. Our problem-solving culture and ability to proactively address any procedural or identified Company issue has allowed us to become an organization that is optimistic about successfully overcoming any challenge.
Our domestic portfolio led the revenue growth at Woodberry Wine in 2019, with year-over-year sales growth of 19.8%. Woodberry Wine introduced 27 new brands, including 12 domestic brands, to the Michigan market this year. Over the past two years, we have added 52 new brands to our portfolio, of which almost half were from domestic suppliers. These brands add diversity and excitement to our already renowned portfolio.
We added new staff and new positions essential for the future growth of our Company, and top-graded several positions where there was a need for a stronger skill set in an ever more demanding and competitive marketplace. Our commitment to continuous personal and professional growth was on full display, as Woodberry Team members travelled to Italy, France, Slovenia, Germany, Chile, New Zealand, Portugal and Napa – sharpening their skills, and enjoying lifetime experiences to build confidence, character and passion for their craft!
After more than 10 years in the same location, Woodberry Wine moved its warehouse and offices. We expanded our facilities and invested in new infrastructure, providing us with additional capacity to grow and improve operational efficiencies and cost savings. The move was meticulously planned and flawlessly executed, and our customers experienced no drop off in the exceptional service that Woodberry Wine has become known for.
We made additional investments in our technology infrastructure; creating a mobile-friendly version of the Woodberry Wizard, implementing new purchasing algorithms that allow us to make better buying decisions, and developing new applications for the Microsoft Business Intelligence platform that we implemented late in 2018. We have become a strong, data-driven company.
Putting our best foot forward in the marketplace, we redesigned our Woodberry Wine price book which, effective immediately, will be printed on a quarterly basis as well as continuously updated and available online. Our newly designed price book is a beautiful external representation of our Company!
As we successfully implement larger sales programs, 2020 will be a year of unparalleled opportunities for us to grow our market share and our suppliers’ brands that we represent.
We look forward to doing the work necessary to build long-term relationships and success for our suppliers and our customers.
Daniel Glisky, Jr
CEO and Managing Partner, Woodberry Wine
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